JP

What We Do

6 Key Factors

  • Predictive
    Algorithmic driven formulae for predicting response
  • Machine Learning
    Machine learning to drive add-ons, upgrades, and cross-sells automatically
  • IoB
    IoB (Internet of Behavior) – based upon “data dust” left by customers through their available online and offline activities, all consent based
  • Customer Data
    Combining internal and external data on customers
  • Personalization
    Combining structured and unstructured data on customers to form as complete a picture as possible of customers and prospects
  • Targeted
    All targeted at the most cost-efficient distribution of financial products, focusing on tried and tested insurance products

Problems

  • Lack of pure digital success in insurance industry
  • High cost of pure traditional channels
  • Lack of exclusive provider agreements for affinity customers
  • Lack of real and true personalization in insurance industry

Changing Customer Expectations

Changing customer expectations affect every type of insurance model. Traditional carrier-distribution demarcations are breaking down. Companies are joining forces to form ecosystems that evolve with each new partnership.

Managing general agents (MGAs) are wanting to take on risk themselves, morphing into full- stack insurers. Some are even assuming underwriting chores as well. What do these examples have in common? They’re all responses to a perception that insurance should be easier.

Solutions

  • Full stack, end-to-end enhanced digital journeys, including personalized quotes, customized pricing, fully transactional, digital policy delivery, policy administration, claims payments, and more, including blockchain architecture for maximum data security.
  • Blended with traditional channels based upon customer preference customized through AI and conjoint analysis tool. O2O in both directions, a true “first”.

The Addressable
Market (TAM)

Initial Market -15MM

Our initial market is the Shop Japan customer database of 15MM, plus 200K new customers per month.

Eventual Market

Our eventual market is APAC, serving other affinity partners similar to Shop Japan.

Current Pipeline

Pipeline Includes other similar affinity partners in the following markets: Japan, Thailand, Taiwan, Philippines, and Indonesia.

map

Go To Market
Strategies (GTM)

  • Builds on long term 8+ year relationship with foundation affinity client with proven profitable insurance production;
  • Foundation client, Shop Japan has 15MM customers on database, plus adds 200K+ new customers monthly, making them the largest direct marketer in Japan;
  • Shop Japan also has a very active website and online presence already;
  • 10 year exclusive agreement with Shop Japan to distribute/sell all lines of insurance already in place;
  • Business officially launched Nov. 2, 2021 with primary life/health insurance partner FWD, generating sales and premium;
  • Existing 30 seat customer contact centre in place;
  • Foundation affinity client is an equity partner in AFDH;
  • Although sophisticated in many ways, Japan remains far behind in the successful development and deployment of digital delivery for insurance;
  • “Closed” universe with Shop Japan endorsement ensures greater response/conversion rates, translating into early success and rapid growth.

Company Traction

We've been servicing our foundation client for 9 years with success. This represents a new and different approach via our new company and the addition of a complete digital solution to traditional channels. We're a start-up, but already have some funding from license fees paid by an insurance partner, bridge loans, and commissions from sales.
  • Insurance Partner FWD
    $2MM US
  • Shareholders Capital
    Contribution
    $500K US
  • HK Government Program
    "BUD" Comitments
    $770K US
  • First Month
    Commission Billings
    $55K US
  • Verbal Commitments
    $3MM US

Competitive
Advantage

  • A senior management team who have worked together for almost 20 years, concentrating on affinity and broad market direct response marketing utilizing traditional and digital media in Japan, throughout APAC, and in more than 62 countries worldwide.
  • A team that has produced a combined total of almost US$10B in top-line premiums in high-margin, profitable life, accident & health, auto, and casualty business lines.
  • A team trained by and with AIG world-renowned underwriting discipline, pricing strategies, and marketing know-how.
  • A team that includes marketers, data analysts, financial modelers, and media experts.
  • A team dedicated to profitability, ethical marketing, global best-practices, and overall excellence in managing P&L’s individually, as a team, and on behalf of all stakeholders.
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